YouTube Music launched into a crowded streaming market with one thing its competitors couldn't claim: the most diverse audience in the world. This campaign set out to show it through five Americans whose identities come through in the music they choose.

Jaysn's Theme follows a young Korean American boy strutting alone through the subway to Eung Freestyle, a Korean hip-hop track that at the time had barely reached American ears. The collaboration grew out of a personal relationship with the rappers behind it, which gave us access to the song and the trust to represent it honestly. The result is a portrait of a kid who carries his culture with him, loudly, in a place that rarely makes room for it.