NBC Olympics Super Bowl: Chloe Kim
This project, which earned me three Sports Emmys, was a unique intersection of creativity and sportsmanship. We connected audiences to the athletes' journeys in a deeply personal way, transforming their feats into universally relatable stories of perseverance and dedication.
Instead of asking our athletes for their specific POV, we let our music choices do the storytelling. It was this that allowed us to capture the heart of the Olympics, making the campaign not just about the games, but about the shared human experience behind each victory and challenge.
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